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Web 2.0: the ROI Case Web 2.0: the ROI Case
BY SOUMITRA DUTTA AND MATTHEW FRASER

As Barack Obama’s stunning presidential victory demonstrated, Web 2.0 platforms like Facebook, YouTube and Twitter are transforming electoral politics. And yet, ironically, Web 2.0 tools are still encountering resistance in the one place where they were supposed to have the most profound impact-the corporation. On the surface, this resistance is not surprising. ...
Business and Motivational Speakers recommended
Javier Solana Javier Solana
High Representative for the Common Foreign Security Policy
and Secretary-General of the Council of the European Union
(1999 - 2009)

Javier Solana (Francisco Javier Solana de Madariaga) held the prestigious position as High Representative for the Common Foreign an...
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