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Adrian Payne
Professor of Services & Relationship Marketing
Konuşma Konuları
-Customer Retention Economics
-The Impact of IT on CRM and Marketing Strategy
-Planning in Service Businesses
-Strategic Marketing and Key Account Management
-The Role of M-Commerce in Transforming Relationships
Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Customer Relationship Management at the Cranfield School of Management, Cranfield University. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as chief executive for a manufacturing company and he has also held senior appointments in corporate planning and marketing.
He holds degrees in Business Administration and Education and a Doctorate in Business Administration, Adrian is a Fellow of the Chartered Institute of Marketing, a Fellow of the Institute of Directors and a Fellow of the Institute of Business Administration.
A globally recognised authority and writer on CRM, Relationship Marketing and Marketing Strategy, Adrian shows businesses the way they can profit in today's customer dominated markets.
Adrian educates and entertains audiences with his informative and lively presentations filled with real life examples and useful actionable information.
Yayınlanmış Eserleri
-The Handbook of Customer Relationship Management (2001)
-Creating Company for Customer(2000)
-Relationship Marketing: Strategy and Implementation (1999)
-Relationship Marketing for Competitive Advantage. Winning and Keeping Customers (1998)
-Marketing Planning for Services (1997)
-Advances in Relationship Marketing (1995)
-The Essence of Services Marketing (1993)
Sunum Dilleri
-English
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